Digital Media Services
Search Engine Optimization
SEO is vital to ensure your business shows up in online searches. At Dynamic Oak, we are always up to date with all the latest criteria that will put your website in front of the right prospective clients. We do so through the optimization of all your content with related keywords, backlinks, internal links, and local optimization tactics. This then assists in making the desired adjustments to your website in order to win favour with the search engines.
Search Engine Marketing
Similar to SEO, Search Engine Marketing also relies on keywords. SEM strategies involve paying a search engine to place your website in front of customers and we assist in sourcing out the best offers most valuable to your website. With SEM, you choose keywords associated with your products and services and thereafter create advertisements around them. These are the familiar type of advertisements you’ll see when you conduct a search query online.
Web Strategy and Development
Your website plays a vital role in the success of your business. As your company’s number 1 go to platform, it’s the most important aspect of your online marketing. As such, our team of experts assist in ensuring that your company has a well established website alongside strategies that maintain your SEO as well as your online credibility. We carefully go through your website to make sure that every aspect such as your H1 tags, images, load speed, and functional links, are fully functional and are working to your benefit.
Social Media Marketing Services
With Social Media being the core of the internet world, it is of great importance that your business has all the necessary social media platforms. Different social media networks appeal to different audiences, so you can reach out to the exact clientele to suit your business aims. We assist in finding the right niche in each platform for your specific needs to ensure full usage of the social platforms. Not only that, we help you create suitable content that appeals to the demographic you want to target. In addition, we assist you in setting up paid ads to present your company to a specific demographic more efficiently as well as in-depth analysis of your current social media standing, devise compelling social media campaigns to attract sales, and monitor the stats and impact of every post, from its reach, comments, interaction and more.
Email Outreach
We are well equipped with the skills of managing an email contact list, email personalization, and targeted product offers as this method is still very effective in marketing a business. This is quite a complicated and time-consuming process; however our team understands its importance and take pride in ensuring that yours will always be up to date and will best suit your business.
Re-Targeting
Re-targeting gives you a second chance with people who have visited your website and then left without purchasing anything. We assist by placing a tiny piece of code on your website that drops a cookie onto the computer of everyone who visits your site. Each time they browse the web, this cookie prompts your retargeting provider to display your ads. This is a good way to remind prospective clients about your products or services and can lure them back to your site when they’re ready to spend some money.
Content Generation and Optimization
Story-telling is broadly used to grow awareness in content marketing. At Dynamic Oak, we help you build relationships with potential clients, establishing your brand as a partner in satisfying their needs. It’s a subtle way of winning customers without direct advertising. Content marketing usually takes the form of videos, blogs, vlogs, infographics, and social media posts. The main focus of content marketing is to provide value to clients while discretely offering your services as a solution to their queries
Affiliate Marketing
Affiliate marketing is a type of modern-day version of door-to-door sales. This is a performance-based type of marketing where you pay for conversions as opposed to traffic. Our team helps you find the right professional(s) or high-traffic website owner to market your products to their audience.
Integrated Online Marketing Strategies
We make use of this strategy to ensure that all your marketing efforts are intentionally coordinated and complementary. Integrated digital marketing strategies simply ensure that all your bases are covered. For instance, we integrate by creating a blog post and post it on to social media platforms, promote it through various methods and evaluate the feedback. In this way, you get more reach from a single concept and communicate with your audience on their preferred channel.